SM Persona 2
Being cost effective is how a successful practice is run.
Persona #2: Dr. Jacob Jones
Age: 36 years old
Status: Single, No kids
City: Austin, Texas
Position: Orthopedic Surgeon
Negative Persona: Will only use products from the companies with the biggest incentives.
Goals:
- Dr. Jones is a young surgeon who is often worried about his overhead versus giving the patients the best product.
- Will buy the brace from a company that spends the most on him.
- Has his PA’s handle measuring and paperwork. Focuses on getting patients in and out as fast as possible.
