SM Persona 2

Portrait of smiling young doctor.

Being cost effective is how a successful practice is run.

Persona #2: Dr. Jacob Jones
36 years old
Single, No kids
Austin, Texas
Orthopedic Surgeon

Negative Persona: Will only use products from the companies with the biggest incentives.


  • Dr. Jones is a young surgeon who is often worried about his overhead versus giving the patients the best product.
  • Will buy the brace from a company that spends the most on him.
  • Has his PA’s handle measuring and paperwork. Focuses on getting patients in and out as fast as possible.