SM Persona 2

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Portrait of smiling young doctor.

Being cost effective is how a successful practice is run.

Persona #2: Dr. Jacob Jones
Age: 36 years old
Status: Single, No kids
City: Austin, Texas
Position: Orthopedic Surgeon

Negative Persona: Will only use products from the companies with the biggest incentives.

Goals:

  • Dr. Jones is a young surgeon who is often worried about his overhead versus giving the patients the best product.
  • Will buy the brace from a company that spends the most on him.
  • Has his PA’s handle measuring and paperwork. Focuses on getting patients in and out as fast as possible.
SM Persona 1