SM Persona 1


Looking for a quality product that will save time!

Persona #1: Dr. Stan Smith
45 years old
Married, 2 kids
Denver, Colorado
Orthopedic Surgeon

Primary Persona: Limited amount of time between appointments.


  • Dr. Smith runs a successful practice, so he doesn’t have a lot time between surgeries and other appointments.
  • Relies on his assistants to handle the paper work after he measures patients and selects the appropriate brace.
  • Considers himself knowledgable when it comes to new technology. Willing to learn new things if it speeds up any process in the long term.
  • Loyal to companies that sell a quality brace. Thinks it is unethical when doctors go to big companies for expensed trips, meals or gifts.