SM Persona 1

Persona #1: Dr. Stan Smith
Age: 45 years old
Status: Married, 2 kids
City: Denver, Colorado
Position: Orthopedic Surgeon

Primary Persona: Limited amount of time between appointments.

Goals:

• Dr. Smith runs a successful practice, so he doesn’t have a lot time between surgeries and other appointments.
• Relies on his assistants to handle the paper work after he measures patients and selects the appropriate brace.
• Considers himself knowledgable when it comes to new technology. Willing to learn new things if it speeds up any process in the long term.
• Loyal to companies that sell a quality brace. Thinks it is unethical when doctors go to big companies for expensed trips, meals or gifts.