PW Persona 2
Support your hometown businesses!
Persona #2: Anthony “Tony” Costa
Age: 44 years old
Status: Single, no kids
City: Monterey, California
Position: Construction Worker
Secondary Persona: Likes to support small businesses
About & Goals:
- Looks for services on the fly. Familiar with the internet.
- Values a good recommendation. Would pay more to know he’s getting better service and experience.
- Likes to simplify where possible. Likes knowing that he can handle simple checkups with his pharmacist and get prescriptions on the same visit.
- Owns a small business himself, only shops at “ma-and-pa” shops.