PW Persona 2

 In
488690684

Support your hometown businesses!

Persona #2: Anthony “Tony” Costa
Age:
44 years old
Status:
Single, no kids
City:
Monterey, California
Position:
Construction Worker

Secondary Persona: Likes to support small businesses 

About & Goals:

  • Looks for services on the fly. Familiar with the internet.
  • Values a good recommendation. Would pay more to know he’s getting better service and experience.
  • Likes to simplify where possible. Likes knowing that he can handle simple checkups with his pharmacist and get prescriptions on the same visit.
  • Owns a small business himself, only shops at “ma-and-pa” shops.