PW Persona 2

Persona #2: Anthony “Tony” Costa
Age: 44 years old
Status: Single, no kids
City: Monterey, California
Position: Construction Worker

Secondary Persona: Likes to support small businesses 

About & Goals:

• Looks for services on the fly. Familiar with the internet.
• Values a good recommendation. Would pay more to know he’s getting better service and experience.
• Likes to simplify where possible. Likes knowing that he can handle simple checkups with his pharmacist and get prescriptions on the same visit.
• Owns a small business himself, only shops at “ma-and-pa” shops.