PW Persona 1


I want to find a pharmacist who knows me better than I know myself!

Persona #1: Rose McLaughlin
55 years old
Married, 2 kids
Montgomery, Alabama
Store Clerk

Primary Persona: Patient on multiple maintenance medications  

About & Goals:

  • Since she will visit monthly, Rose wants to find a friendly neighborhood pharmacist that she can feel comfortable around.
  • Wants to find a pharmacy that can sync all of her medications to once a month pickups.
  • Likes to know other benefits like vaccination and health advice is available.
  • Uses the internet frequently to find reviews and rating about new stores/restaurants.