DESIGN CHALLENGE

wear & wear

PLATFORM // Mobile App                YEAR // 2018

Overview

Picking out your outfit in the morning takes time. Create an app that streamlines the process of planning what to wear and transforms what used to be a chore into something more enjoyable.

WHAT WE KNOW ABOUT THE USER
  1. User doesn’t have enough time to decide what to wear
  2. Wants selecting to be more enjoyable
CHALLENGES
  1. Picking out an outfit takes time
  2. Not remembering all the items that you own
  3. Trouble matching. No outside opinions
GOALS
  1. Create an item catalog viewer. Add and organize.
  2. Create fun way to get an outfit using Machine Learning
  3. Pre-plan outfits in advance. Daily or weekly.
  4. Save/favorite outfits. Share for opinions or changing.
  5. E-Commerce integration (monetize)
WHY DOES IT TAKE TIME?

FACTORS IN SELECTING AN OUTFIT

Design Strategy

COMPETITOR ANALYSIS

Research on the existing products. SWAT analysis determining what is done well and what can be improved upon.

BRAINSTORMING

Idea dump about what should be included in the app before refining down to what should be included in the MVP.

WORKFLOW

Creating the user flow from beginning to end.

SKETCHES

These are the original sketches and ideas that eventually it evolved into the final product at the bottom.

WIREFRAMES AND MOCKUPS

These are various stages of wireframing and iterations of the final design.

STYLE GUIDE, CUSTOM LOGO AND ICONS

Pattern library and custom icons created to maintain consistency and develop unique feel.

Final Outcome

Click to scroll through screens