DESIGN CHALLENGE

Group Travel App

PLATFORM // Mobile App                YEAR // 2018

Overview

Imagine a service for a smartphone available in cities and other popular tourist destinations that provides information about where to go and what to see. It could offer maps, audio, video, photographic and textual content for tours, directions, restaurants, and other topics.

Figure out what exactly this service should provide and how it should work and feel. Then, design some of the most common and important screens and interactions.

Brainstorming

QUESTIONS
  • What kind of smartphone, Android/iOS? Will this be Web or Native?
  • Who will be the primary viewer; locals or tourists?
  • International or domestic market?
  • Will input come from user-curation or a data base (google)?
  • Can the travel be filtered by type of trip (business, vacation, party, etc)?
  • Focused for group travel? Connect accounts, share ideas, tab splits?
  • Account creation?
  • What main attractions need to be featured in each city?
  • How are travelers currently looking for information? Competitors?
  • Is there a niche market to focus on first?
  • Monetization opportunities? (ads, pay to be listed, promo codes, pay per trip)
  • How to keep retention after 1 trip?
RESEARCH

KEY TAKEAWAYS

  • Younger generations are more willing to spend money on travel than putting away for savings.
  • Bachelor party attendees spent an average $738, or $1,532 if travel and lodging was required, the survey found. Bachelorette party spending averaged $472 and $1,106, 36% increase in spending on bachelorette parties over the course of a year.
  • 58% of Millennials prefer to travel with friends, and that is 20% more than older generations (HVS). Social trends will result in more group travel for Millennials: 33% of guests are from out of town at weddings now, sports travel is a $7B industry
  • Estimates of the size of the group travel market range from $31 to $87 Billion and between families, college students, wedding and events there is no shortage of groups desiring to travel together.
USER PERSONA

ASSUMPTIONS

  • The user does not know much about the city they are traveling to.
  • The user is point person for a bachelor party.
  • The user does not enjoy the overall process of travel planning, but knows how to use other travel planning apps.
  • They will be traveling with a group.

CONSTRAINTS

  • Native, Android app in which tourists can search for hotels, transportation services, restaurants, nightlife, activities, and monuments.
  • Information on app will be mixture of user-curation and pulled from Google
  • Start out as niche for group trips (sports trips, bachelor/bachelorette, college reunion, etc) in a select amount of cities.

Design Strategy

IDEA BOARD
WORKFLOW
SKETCHES

Final Outcome