WEBSITE DESIGN

Fetch Care

TEAM // 3 Members                PLATFORM // Website                YEAR // 2017

OVERVIEW

Fetch is a SaaS platform for veterinarians to see big data insights and allow them to increase client loyalty and grow their bottom line. They are a new company, so they needed to create a website that could explain who they were and what they did. The design branding and a basic splash page were created by an outside agency, but it lacked any information about the company and the product.

CHALLENGES
  • Potential customers did not understand who Fetch was and what they did.
  • The industry all follows a similar look and have outdated software.
  • Website would serve as one of the first contact points to Vets with limited time.
GOALS
  • Fetch wants to take a fresh approach to stand out among the other Vet SaaS companies out there. Wants to look more like the other “tech” companies.
  • Clearly explain who Fetch was and why companies should use them.
  • Create a concise website that got all of the messaging across to the user.
MY ROLE

Following brand guidelines and the newly established creative, I needed to design a site that fit within these parameters and explained who Fetch was and what they did. I worked with a product manager to create content/copy and developers that turned my design into a working site. There was a fast approaching deadline, so usability testing was not an option.

Design Strategy

Fetch was adamant on not looking like the other veterinarian software companies out there. They have a fresh approach to solving common problems in practices, so they wanted a fresh approach on how they looked online. The original idea was to build multiple pages, each serving a certain purpose: about the company, features of the product, the benefits, case studies/testimonials, and contact. However, since there wasn’t much content from the new company, I decided to make a 1 page site that could explain all of this without forcing the user to click around and do page reloads.

SKETCHES & WIREFRAMES

These are the original sketches and wireframes. Eventually it evolved into the final product at the bottom.

MOCKUPS

These are just a couple versions showing the different stages this site went through during high fidelity mockups.

V1
V2
ICON DEVELOPMENT

I created these icons to help showcase the core areas of the Fetch platform. Originally, an outside design firm created the animals, so I took the feel of what they did and expanded on it. The animals alone did not show what the product features were, so I stayed in the same feel and developed these playful visuals to give more details.

DESIGN DECISIONS

The final decisions are redlined in these screenshots.

Final Outcome