Fetch Care

TEAM // 3 Members                PLATFORM // Website                YEAR // 2017


Fetch is a SaaS platform for veterinarians to see big data insights and allow them to increase client loyalty and grow their bottom line. They are a new company, so they needed to create a website that could explain who they were and what they did. The design branding and a basic splash page were created by an outside agency, but it lacked any information about the company and the product.

  • Potential customers did not understand who Fetch was and what they did.
  • The industry all follows a similar look and have outdated software.
  • Website would serve as one of the first contact points to Vets with limited time.
  • Fetch wants to take a fresh approach to stand out among the other Vet SaaS companies out there. Wants to look more like the other “tech” companies.
  • Clearly explain who Fetch was and why companies should use them.
  • Create a concise website that got all of the messaging across to the user.

Following brand guidelines and the newly established creative, I needed to design a site that fit within these parameters and explained who Fetch was and what they did. I worked with a product manager to create content/copy and developers that turned my design into a working site. There was a fast approaching deadline, so usability testing was not an option.

Design Strategy

Fetch was adamant on not looking like the other veterinarian software companies out there. They have a fresh approach to solving common problems in practices, so they wanted a fresh approach on how they looked online. The original idea was to build multiple pages, each serving a certain purpose: about the company, features of the product, the benefits, case studies/testimonials, and contact. However, since there wasn’t much content from the new company, I decided to make a 1 page site that could explain all of this without forcing the user to click around and do page reloads.


These are the original sketches and wireframes. Eventually it evolved into the final product at the bottom.


These are just a couple versions showing the different stages this site went through during high fidelity mockups.


I created these icons to help showcase the core areas of the Fetch platform. Originally, an outside design firm created the animals, so I took the feel of what they did and expanded on it. The animals alone did not show what the product features were, so I stayed in the same feel and developed these playful visuals to give more details.


The final decisions are redlined in these screenshots.

Final Outcome